Death knell sign that the writing’s on the wall for radioactive MSNBC star Trump wants off-air
MSNBC’s Nicolle Wallace is facing a ratings reckoning – even though she’s yet to be reprimanded for on-air comments about a cancer-stricken boy.
The president himself has said the ‘Deadline White House‘ host should be forced to resign’ – showing the mammoth amount of attention the incident has received.
And, contrary to the popular turn of phrase, not all publicity is the ‘good’ kind – especially when it involves turning a nose at a ceremony meant to unite and celebrate.
Amid increasing calls for Wallace to face discipline for her remarks about 13-year-old Devarjaye DJ Daniel, her ratings are already in the toilet.
So far this year, Wallace’s show has shed exactly a quarter of the audience it had this time the year before – and the drop is even more stark when put up against numbers seen before Election Day.
Typically a time to expect a spike, Wallace pulled in 1.6million sets of eyes in the 10 months leading up to the big day – compared to the 1.1million she’s reeling in now.
That’s a 35 percent drop in just a little over a year – at a time where the ratings picture for the network has gone from bad to worse. Since 2021, it has lost more than half its audience.
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Nicolle Wallace (seen here on MSNBC’s Deadline White House Thursday is facing a ratings reckoning – even if she’s yet to be reprimanded for her recent on-air comments about 13-year-old Devarjaye DJ Daniel, who has cancer
The president himself has said the ‘Deadline White House ‘ host should be ‘forced to resign’, doing so from the Oval Office Thursday (pictured)
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Wallace, meanwhile, made no mention of the pushback she’s received in both her Deadline White House appearances since framing the teen’s honorary appointment to the Secret Service as a form of propaganda from the president Tuesday.
Instead, she continued to criticize Trump and his decisions – the same thing she had been doing when, instead of welcoming a moment meant to honor a terminally ill teen, she bizarrely brought up the boy’s hypothetical suicide to make her point.
‘I hope he’s alive for another 95 years, and I hope he lives the life he wants to live,’ the former View host first said of Daniel.
‘He wants to be a cop, he knows what he wants to do and maybe when you have childhood cancer that crystallizes,’ she went on – before furthering her party’s agenda by bringing up the events of January 6, 2021.
‘I hope he has a long life as a law enforcement officer – but I hope he never has to defend the United States Capitol against Donald Trump‘s supporters,’ she declared.
‘And if he does, I hope he isn’t one of the six who loses his life to suicide.’
Maddow got in on the action as well – branding Trump ‘disgusting’ for shining a light on Daniel’s six-year battle.
Like Wallace, she accused the president of making a ‘spectacle’ of the young boy’s illness – leading Trump to demand she face justice from her network as well.
Daniel, meanwhile, was held up by his father during the ceremony – after dreaming of one day being a police officer while fighting cancer for the past six years
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‘For the record and this is disgusting, the president made a spectacle out of praising a young man who thus far has survived pediatric cancer, as if the president had something to do with that,’ Maddow said whilst appearing on Wallace’s show.
‘This was in the midst of him praising DOGE. DOGE cuts, among other things, have cut off funding for ongoing research into pediatric cancer.’
Almost immediately, a storm of replies chiding the anchors emerged on social media, with figures like Wallace’s former View co-star Meghan McCain – an outspoken Trump critic – painting them as inhumane and the result of a progressive agenda.
‘No one knows better than me how despicable Nicolle Wallace is but this is a new low even by her and MSNBC’s standards,’ the daughter of well-known Trump-hater John McCain wrote, as the world reacted to the remarks.
‘Using a child with brain cancer to say this. Trash from the gutter,’ she added, as several other Republican politicians aired similar outrage.
The next day, while signing executive orders in the White House, Trump too weighed in – as calls for Wallace’s firing were still picking up steam.
‘Frankly, what Nicolle Wallace said – I’ve never been a fan of hers, and she’s not very talented – but I’ll tell you, what she said the other day about that young man, is disgraceful,’ he said. ‘She should be forced to resign.’
He added that the same goes for Rachel Maddow, who rakes in a reported $5million a year.
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Maddow also got in on the action, branding Trump ‘disgusting’ for shining a light on Daniel’s battle. Trump on Thursday the pundit ‘should be forced to resign’ from MSNBC as well
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‘And Rachel Maddow should be forced to resign – nobody watches her anyway,’ he added, after the host branded him ‘disgusting’ for shining a light on Daniel’s more than six-year battle.
‘The good news is that no one watches them anymore – they have lost such credibility,’ he said, before taking another shot at the salary the star is said to be commanding.
‘It’s not possible they pay her as much money as I hear,’ Trump said, months after Maddow is said to have signed a five-year contract.. ‘But certainly, she has lost all credibility.
‘Both of them. What they said the other day, both of them… about that young person,’ he continued.
‘They should be forced to resign.’
Maddow, moreover, was already met with calls to resign last month – in the wake of her colleague Joy Reid’s abrupt firing, for what experts already told DailyMail.com was almost certainly due to her on-air comments
That was after the $25 million-a-year host took to the air to ream her bosses for Reid’s outster, calling it ‘disturbing’ that she and other ‘nonwhite hosts in primetime were losing their shows.’
Social media users were quick to demand Maddow put her money where her mouth is, demanding she resign in solidarity with the ratings-challenged star.
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As for the network as a whole, in February 2021, MSNBC averaged a total of 1.4 million total viewers every hour throughout the entire day and an average of 2.9 million total viewers during only primetime hours.
Today, those numbers are down to just 613,000 and 1 million total viewers, respectively – a more than 50 percent decline on both ends.
‘This is an issue that is bigger than Joy Reid,’ media journalist Steve Krakauer told The Mail last week following her firing. ‘People felt lied to in 2024 with the big bait and switch with Biden for Harris. MSNBC talked up Harris nonstop.
‘But [Reid] was someone who has been a point of contention to her higher ups,’ he observed. ‘They have wanted to saw off the Joy Reid problem for years now… This was an opportunity with a new president to show her the door and get a new start.’
When it comes to Wallace, Fox News programming that airs during her 4 pm – 6 pm timeslot, has averaged 3.6 million viewers this year – more than triple the viewership of her ‘Deadline: White House.’
‘Deadline: White House’ saw a similar decline in the key demographic of adults aged 25-54, – widely considered the most sought-after sample-set for networks.
The show has lost 35 percent of the demo since Kamala Harris’s landslide loss – settling for an audience of just 108,000.
Wallace has remained defiant, continuing her pushback against Trump without so much as an apology
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Since the inauguration, “Deadline: White House” has seen been met with some respite – a 38 percent increase from the post-election time frame, now at 1.2 million viewers.
That’s still behind less prestigious cable offerings such as Guy Fieri’s ‘Diners, Drive-Ins & Dives, however, and the BET sitcom ‘Tyler Perry’s Sistas.’
But Wallace has remained defiant, continuing her pushback against Trump without so much as an apology.
When contacted by DailyMail.com MSNBC declined to comment on the controversy.
