Caitlin Clark (via Imagn Images)
Nike is one of the worldโs top Sports brands; many fans know and love its products. Some of those fans are massive star athletes who will represent it on the biggest stage in their respective sports.
Nike has signed some of the biggest names in the world of sports. Their roster of athletes includes the likes of Caitlin Clark,ย LeBron James, andย Victor Wembanyama. They have even gone as far as to collaborate with reality TV star Kim Kardashian.
As the company attempts to be a world-class brand, it always makes moves to appeal to mass audiences. One of the biggest audiences in the world of sports is fans and athletes of female sports leagues.
However, Nike may have gone too far with one of its most recent ads. Some of the biggest stars in womenโs sports even call out the sports brand for its commercial and โ fakenessโ after it failed in a particular category.
Nike โYou Canโtโ Ad Is Getting Blasted After Recent Response Video
Caitlin Clark (Michelle Pemberton/IndyStar-USA TODAY NETWORK via Imagn Images)
The ad, which includes lines such as โYou canโt win, so winโ and โYou canโt fill a stadium, so fill that stadium,โ is now being criticized after it failed to address one of the biggest issues facing womenโs sports.
โIโve never been told that I canโt flex or canโt do this or that,โ stated Canadian powerlifter April Hutchinson in aย video uploaded by XX-XY Athletics, which is an advocacy group advocation for the prevention of biological males in womenโs sports.
โThat Nike ad kinda represented old feminism. I donโt think anyone is telling women in sports they canโt champion their sport,โ added Sia Liilii, who captains the University of Nevada Womenโs Volleyball squad.
Other athletes in the video went off saying stuff like:ย โFake feminism, Pretending to care about women, and Nike is ignoring the real problem.โย was all said.
Nike has yet to respond to any backlash received after premiering the commercial duringย Super Bowlย 59. If Nike has anything to say, odds are, they will have to make it heartfelt due to the outpouring of dislike for it.
