Caitlin Clark (via Imagn Images)
Nike is one of the worldβs top Sports brands; many fans know and love its products. Some of those fans are massive star athletes who will represent it on the biggest stage in their respective sports.
Nike has signed some of the biggest names in the world of sports. Their roster of athletes includes the likes of Caitlin Clark,Β LeBron James, andΒ Victor Wembanyama. They have even gone as far as to collaborate with reality TV star Kim Kardashian.
As the company attempts to be a world-class brand, it always makes moves to appeal to mass audiences. One of the biggest audiences in the world of sports is fans and athletes of female sports leagues.
However, Nike may have gone too far with one of its most recent ads. Some of the biggest stars in womenβs sports even call out the sports brand for its commercial and β fakenessβ after it failed in a particular category.
Nike βYou Canβtβ Ad Is Getting Blasted After Recent Response Video
Caitlin Clark (Michelle Pemberton/IndyStar-USA TODAY NETWORK via Imagn Images)
The ad, which includes lines such as βYou canβt win, so winβ and βYou canβt fill a stadium, so fill that stadium,β is now being criticized after it failed to address one of the biggest issues facing womenβs sports.
βIβve never been told that I canβt flex or canβt do this or that,β stated Canadian powerlifter April Hutchinson in aΒ video uploaded by XX-XY Athletics, which is an advocacy group advocation for the prevention of biological males in womenβs sports.
βThat Nike ad kinda represented old feminism. I donβt think anyone is telling women in sports they canβt champion their sport,β added Sia Liilii, who captains the University of Nevada Womenβs Volleyball squad.
Other athletes in the video went off saying stuff like:Β βFake feminism, Pretending to care about women, and Nike is ignoring the real problem.βΒ was all said.
Nike has yet to respond to any backlash received after premiering the commercial duringΒ Super BowlΒ 59. If Nike has anything to say, odds are, they will have to make it heartfelt due to the outpouring of dislike for it.