In a move that has stunned the media industry and electrified political circles, CBS has officially inked a $700 million deal with conservative media heavyweights Megyn Kelly and Candace Owens to launch a high-stakes morning show aimed squarely at toppling ABC’s long-standing daytime powerhouse, The View.
The announcement, made earlier this week, marks one of the most audacious and high-risk programming gambits in recent memory—and the battle lines for morning television have never been more clearly drawn.
Kelly & Owens: A Duo Designed to Disrupt
CBS isn’t just introducing a new show—it’s introducing a new tone, one that breaks from the traditional, often left-leaning, echo chambers that have dominated daytime talk for decades.
Megyn Kelly, a former Fox News anchor and seasoned journalist, is known for her incisive interviews and ability to take on high-profile figures across the political aisle. Her exit from NBC years ago was controversial, but she has since reestablished herself as an independent voice with a fiercely loyal following.
Candace Owens, meanwhile, is stepping into mainstream television for the first time. Known for her firebrand commentary, viral takedowns, and unapologetically conservative stance on culture, race, and politics, Owens brings a younger, high-engagement demographic to the CBS platform—one that traditional networks have struggled to reach.
Together, the pair represent a generational and ideological shift in what morning shows can be—and who they can speak to.
A Direct Challenge to The View
The $700 million bet from CBS is not subtle. It’s a declaration of war on The View—a show that, while iconic, has long been criticized for its predictability and partisan tone.
While The View continues to lean heavily liberal with hosts like Joy Behar and Whoopi Goldberg, CBS is taking a calculated risk by leaning into dynamic, right-leaning commentary in a space where such perspectives are rare.
“Audiences are craving balance, boldness, and authenticity,” one CBS executive reportedly said.
“Megyn and Candace bring all three.”
What the Show Will Look Like
While CBS has yet to release the official name or premiere date, sources close to the production say the show will launch in early fall 2025 and will feature:
Unfiltered political commentary
Hard-hitting cultural analysis
Celebrity guests and political heavyweights
Live studio audiences and interactive segments
Rotating guest hosts from both sides of the aisle
Unlike its counterparts, this show will reportedly shy away from fluff and lean heavily into national issues, media criticism, and the cultural divide, providing a format that feels more like prime-time cable than daytime comfort TV.
And CBS is going all-in. The network is building a state-of-the-art studio in New York specifically for the show, with design cues pulled from both cable news and late-night comedy stages.
Why This Move Matters
In an era where cable news has become saturated and streaming continues to erode traditional viewership, CBS’s bold move signals an evolution in morning programming—one that embraces political tension over cozy consensus.
For Megyn Kelly, it’s a redemption arc—a high-profile return to the mainstream after her contentious split with NBC.
For Candace Owens, it’s a breakout moment—one that will test whether a digital provocateur can hold down a national broadcast seat.
More importantly, for CBS, this is a calculated disruption aimed at injecting fresh energy—and controversy—into a media landscape many believe has grown stagnant.
What’s at Stake
This isn’t just about ratings. It’s about narrative control.
Will this show reshape daytime discourse?
Will other networks follow suit and diversify their ideological lineups?
Or will the gamble backfire, alienating mainstream viewers in the pursuit of political provocation?
CBS is banking on the first scenario—and betting that America is ready for a different kind of morning.
The Media Reacts
Media insiders and critics have had mixed reactions to the announcement:
Supporters praise CBS’s courage, calling the deal “revolutionary,” “brilliant,” and “long overdue.”
Skeptics warn of polarization, questioning whether morning TV can handle such intense ideological divides without becoming cable-style combat.
But everyone agrees on one thing: this show will make headlines, spark debate, and draw attention—and that may be exactly what CBS wants.
Final Thoughts
This deal is more than just a shake-up—it’s a recalibration of what morning television can be. And in the high-stakes war for cultural influence, CBS is planting its flag not in the middle, but on the front lines.
Whether this show succeeds or stumbles, one thing is certain: the era of soft-focus, feel-good morning shows is officially over.
CBS SHAKES UP DAYTIME TV: Megyn Kelly and Candace Owens Sign $700M Deal to Launch Morning Show Rivaling The View
In a move that has stunned the media industry and electrified political circles, CBS has officially inked a $700 million deal with conservative media heavyweights Megyn Kelly and Candace Owens to launch a high-stakes morning show aimed squarely at toppling ABC’s long-standing daytime powerhouse, The View.
The announcement, made earlier this week, marks one of the most audacious and high-risk programming gambits in recent memory—and the battle lines for morning television have never been more clearly drawn.
Kelly & Owens: A Duo Designed to Disrupt
CBS isn’t just introducing a new show—it’s introducing a new tone, one that breaks from the traditional, often left-leaning, echo chambers that have dominated daytime talk for decades.
Megyn Kelly, a former Fox News anchor and seasoned journalist, is known for her incisive interviews and ability to take on high-profile figures across the political aisle. Her exit from NBC years ago was controversial, but she has since reestablished herself as an independent voice with a fiercely loyal following.
Candace Owens, meanwhile, is stepping into mainstream television for the first time. Known for her firebrand commentary, viral takedowns, and unapologetically conservative stance on culture, race, and politics, Owens brings a younger, high-engagement demographic to the CBS platform—one that traditional networks have struggled to reach.
Together, the pair represent a generational and ideological shift in what morning shows can be—and who they can speak to.
A Direct Challenge to The View
The $700 million bet from CBS is not subtle. It’s a declaration of war on The View—a show that, while iconic, has long been criticized for its predictability and partisan tone.
While The View continues to lean heavily liberal with hosts like Joy Behar and Whoopi Goldberg, CBS is taking a calculated risk by leaning into dynamic, right-leaning commentary in a space where such perspectives are rare.
“Audiences are craving balance, boldness, and authenticity,” one CBS executive reportedly said.
“Megyn and Candace bring all three.”
What the Show Will Look Like
While CBS has yet to release the official name or premiere date, sources close to the production say the show will launch in early fall 2025 and will feature:
Unfiltered political commentary
Hard-hitting cultural analysis
Celebrity guests and political heavyweights
Live studio audiences and interactive segments
Rotating guest hosts from both sides of the aisle
Unlike its counterparts, this show will reportedly shy away from fluff and lean heavily into national issues, media criticism, and the cultural divide, providing a format that feels more like prime-time cable than daytime comfort TV.
And CBS is going all-in. The network is building a state-of-the-art studio in New York specifically for the show, with design cues pulled from both cable news and late-night comedy stages.
Why This Move Matters
In an era where cable news has become saturated and streaming continues to erode traditional viewership, CBS’s bold move signals an evolution in morning programming—one that embraces political tension over cozy consensus.
For Megyn Kelly, it’s a redemption arc—a high-profile return to the mainstream after her contentious split with NBC.
For Candace Owens, it’s a breakout moment—one that will test whether a digital provocateur can hold down a national broadcast seat.
More importantly, for CBS, this is a calculated disruption aimed at injecting fresh energy—and controversy—into a media landscape many believe has grown stagnant.
What’s at Stake
This isn’t just about ratings. It’s about narrative control.
Will this show reshape daytime discourse?
Will other networks follow suit and diversify their ideological lineups?
Or will the gamble backfire, alienating mainstream viewers in the pursuit of political provocation?
CBS is banking on the first scenario—and betting that America is ready for a different kind of morning.
The Media Reacts
Media insiders and critics have had mixed reactions to the announcement:
Supporters praise CBS’s courage, calling the deal “revolutionary,” “brilliant,” and “long overdue.”
Skeptics warn of polarization, questioning whether morning TV can handle such intense ideological divides without becoming cable-style combat.
But everyone agrees on one thing: this show will make headlines, spark debate, and draw attention—and that may be exactly what CBS wants.
Final Thoughts
This deal is more than just a shake-up—it’s a recalibration of what morning television can be. And in the high-stakes war for cultural influence, CBS is planting its flag not in the middle, but on the front lines.
Whether this show succeeds or stumbles, one thing is certain: the era of soft-focus, feel-good morning shows is officially over.
