Kate Martin and Lexie Hull are no longer just support players in the WNBA. They’re no longer “Caitlin Clark’s BFFs” or “the other names” on the court. They’ve become forces in their own right—earning game-changing endorsements, lighting up the stat sheet, and rewriting what it means to be a modern athlete.
What began as underdog stories has evolved into full-fledged brand empires. Together, Kate and Lexie represent a shift in women’s basketball where authenticity, hustle, and heart matter just as much off the court as they do on it. And now, these two rising stars are cashing in—not just in dollars, but in respect.
Let’s start with Kate Martin. She was once the ultimate team-first player at Iowa, best known as Caitlin Clark’s ride-or-die through deep NCAA Tournament runs. Always reliable. Always steady. But never flashy.
Even she admits she didn’t see this coming. “I didn’t think I’d have fans,” she once said, humbly, after being drafted 18th overall by the Las Vegas Aces. But fans she got. Not only did the league notice her leadership, grit, and selflessness—so did some of the world’s biggest brands.
Now, Kate Martin is the face of Samsung. That’s right. One of the biggest tech companies on the planet signed her to an endorsement deal built around resilience, data, and heart. It’s not just a partnership; it’s a branding masterstroke. Martin’s work ethic and low-maintenance leadership perfectly mirror Samsung’s image: reliable, innovative, and quietly powerful.
In the ad campaign, Martin is seen tracking her workouts, optimizing recovery, and grinding with laser focus. It’s relatable. It’s inspiring. And it sends a message to every overlooked player: the world sees you now.
But Samsung wasn’t the only brand watching.
Enter DoorDash. As Martin transitioned from Las Vegas to the Golden State Valkyries, DoorDash quickly added her to its roster of ambassadors. Why? Because she shows up—just like they do. In a league where every minute matters, DoorDash painted Martin as the ultimate delivery agent: on time, on point, and always clutch.
The synergy couldn’t be more natural. Kate brings energy off the bench. DoorDash delivers. Together, they’ve launched a new wave of athlete-brand synergy—built on hustle.
And it gets better.
Martin recently became a Levi’s ambassador. Not just modeling jeans, but standing as a symbol for real, grounded energy. In the age of curated aesthetics and filters, Martin’s authenticity makes Levi’s move brilliant. She isn’t just representing a product—she’s representing people. Regular, hardworking, sports-loving people.
Then, there’s Athleta.
Known for empowering women through movement, Athleta signed Martin in a deal that transcends sportswear. Martin isn’t just a face of the brand; she’s in the design room, giving feedback on how gear should fit real women’s bodies. This is representation. This is voice. Athleta made Martin more than a model—they made her a collaborator.
Her message? “This isn’t just about clothes. It’s about being heard.” And the campaign reflects that. Athleta’s investment in grassroots women’s sports, youth mentorship, and accessible design matches Martin’s quiet, consistent activism.
But Martin isn’t alone in this meteoric rise.
Lexie Hull, another Fever favorite, is also transforming her personal brand with partnerships that feel intimate, bold, and entirely her.
Hull is now a face of Curology, a personalized skincare line. In a world where athletes are told to stay tough, Hull is flipping the narrative. Self-care is strength, she says—and fans are listening.
Through content that highlights her daily skincare routine, Hull has made it clear: taking care of yourself isn’t vanity—it’s preparation. “I’ve never felt more confident,” she said, explaining how Curology helped her balance life in the spotlight with self-care behind the scenes.
And just when you thought she couldn’t get more relatable, Hull stepped into a partnership with Mattress Firm. Yes, sleep. Recovery. Mental health. Hull’s partnership with the sleep giant highlights the most underappreciated part of an athlete’s life—rest. In a video campaign showing her search for the perfect mattress, Hull made it clear: recovery is just as elite as any workout.
The symbolism runs deep. She’s not chasing flashy deals—she’s building wellness from the ground up.
Then comes the twist.
Lexie Hull just signed with Sequel, a modern feminine care brand. Instead of staying silent on taboo topics, Hull is helping normalize conversations about periods, hygiene, and the very real challenges of being a female athlete. She’s not just showing up in ads—she’s speaking up in them.
And if that’s not enough to prove her versatility, Hull also partnered with Mave, a premium dog nutrition brand. As a dog mom to Libby, Hull shows that endorsements don’t always have to be about shoes or performance. They can be personal. Real. Reflective of who she is when the cameras are off.
Speaking of being off the court, Hull’s surprise visit to the Boys and Girls Club at Academy Sports and Outdoors in Indiana was more than a PR stunt—it was life-changing for the kids. She didn’t just sign gear. She played games. She asked questions. She connected. That’s how stars are made—by showing up, not just showing off.
Hull’s message, like Martin’s, is simple: this is bigger than basketball.
And let’s not forget the OG rising star herself—Aaliyah Boston. While Lexie and Kate are expanding brand impact, Boston is establishing dominance. Not just on the court, where she’s averaging a near double-double and snatching 30 boards in a single game. But off it, too.
She’s now the newest member of Adidas’ elite WNBA roster, joining legends like Candace Parker. Boston’s endorsement isn’t a vanity play—it’s strategic. She’s lending her insight to product development, ensuring the shoes and gear reflect real post players’ needs.
And Adidas sees her not just as a signature star but as a movement leader. Her jersey retirement back at Worcester Academy, her national title at South Carolina, and her Rookie of the Year campaign have all laid the groundwork for this new era.
Together, Hull, Martin, and Boston aren’t just building résumés. They’re building a new standard for what WNBA stardom looks like. It’s not just stats. It’s impact. It’s personality. It’s purpose.
This moment in women’s basketball isn’t about one player or one brand. It’s about a collective force of women rising—and redefining everything.
Kate Martin. Lexie Hull. Aaliyah Boston.
Their names aren’t just in the box score anymore.
They’re in boardrooms, branding decks, and national campaigns.
And for young girls watching everywhere, that changes everything.
https://www.youtube.com/watch?v=dYQTasYyCzo
